ADAWO: after the market blowout to return to rationality, air net products should be made targeted adjustment
The 15th China International Fresh Air System and Air Purification Industry Expo 2018, which lasted for three days, was successfully held in Shanghai New International Expo Center, attracting a large number of professional, international and branded fresh air purification enterprises' attention. At the meeting, netease home furnishinterviewed Mr. Marketing director of Germany adatwood (China)/shangwu (Shanghai) technology co., LTD. The interview is recorded as follows.
Miu Fan, Marketing Director, ADAWO/ShangHouse(Shanghai)Co.Ltd.
Netease home: muzong, hello! In this net fair, what new products did your company bring?
Atwood: This year has brought the new product of 2018, esP-high-power Plasma Air Purifier, which is mainly based on advanced technologies such as plasma consumables free technology, separated measurement and control technology, gesture sensing, and voice interaction. This new product is independently developed by us.
Netease home: I see that you have made detailed classification and planning in product subdivision, such as products for mother and child, household, vehicle and smart wearable. Is the voice interaction technology you just mentioned mainly used in household products?
Atwood: Yes, voice interaction technology is mainly used in home products, and our purifier will combine artificial intelligence and smart home scenarios. We hope that the product can solve the actual pain point problem of users, so that the purifier and users in an interactive and interactive state, rather than a cold mechanical feeling. A good user experience should be that users can feel the effect of the purifier at home and know the air condition anytime and anywhere outside.
Netease home: in the air quality problem is increasingly concerned by more and more people at the same time, empty net industry in recent years the development has also presented certain fluctuations. In response to these changes, are there any new changes and targeted development plans for 2018?
Atwood: The development of the purifier industry in recent years. From the perspective of the domestic market, after the original blowout and savage crazy growth, the current market is gradually becoming rational and developing towards a more differentiated direction. As you mentioned earlier, we also do functional segmentation of products from different areas, aiming at more refined markets. For example, the products of mother and baby products, whose users are mainly infants and pregnant women, require that this purifier is very safe in performance and convenient to use. In 2018, we will combine smart home with voice interaction technology to create new innovations and highlights in our products.